Need to know more about how to get the best out of your social media? Here are four important questions to consider.
What does social media marketing do?
Social media marketing is a subset of digital marketing that is becoming more and more important to businesses and brands. From small brick-and-mortar shops to multinational corporations, no one who wants to stand up to the competition can ignore social media marketing anymore.
In essence, social media marketing involves strategically planning, creating, and publishing content to the platforms that your target audience frequents. Furthermore, effective social media use requires you to engage with your users. Respond to their comments, react to their shares, and invite them to contribute.
The end effect is a more defined brand, a more engaged audience, and ultimately, more sales. That’s why any digital marketing Dubai agency worth its salt will include social media as part of its offerings.
How do I start social media marketing?
There are two basic routes to take: (1) you can handle your social media accounts yourself, or (2) you can hire a digital agency Dubai trusts, like The SEO Tech.
If you are going the do-it-yourself route, your first goal is to determine which platforms are going to give you the best bang for your buck. For example, if your ideal customer is in their 50s and 60s, you probably don’t want to waste time on TikTok. Start with one or two social channels and slowly work your way up until you are comfortable with the time investment it takes to manage them.
From there, create goals for yourself based around your company’s typical KPIs. Then set a posting schedule and commit to it. Aim to publish at least one piece of fresh content every day that your audience is likely to share or engage with.
If that all seems too much for you, play the social game on easy mode instead. Just reach out to The SEO Tech, a digital marketing agency Dubai businesses count on for quality management of all their digital media properties.
Is social media marketing easy?
If it were easy, everyone would be doing it well. There is a reason that web design agencies Dubai has trusted for years are now moving into the social media game. They are professionals at converted visitors into customers, and those same skills transfer well to capturing leads through social media.
So, while it is something that you can do on your own if you put in the effort, you shouldn’t make the mistake of thinking that social marketing is easy. It will take you time to master, and the learning curve might be too much for some people.
How much does it cost for social media marketing?
The cost for social media marketing is going to vary widely from one business to the next. Since every plan we create is customized to client needs, it might be helpful to understand the factors that go into pricing.
Number of Platforms. Naturally, the more social platforms that you are managing, the longer it will take. Thus, it’s going to cost you less to hire someone to manage just your Facebook page than if you are hiring out the management of 7 different channels.
Amount of Posting. Creating quality content on a regular basis isn’t quick or easy. The more frequently you need content posted to your accounts, the more the cost of service will be.
Quality of Service. A freelancer who is just starting out is likely going to be cheaper than hiring a well-established marketing agency. However, like everything in life, you get what you pay for. If you are serious about moving your KPIs and succeeding on the social scene, expect a higher price tag.
Data-Driven Social Marketing
With any marketing plan, you need data to be at the heart of every action you take. Otherwise, you are just shooting in the dark. You won’t know if your efforts are working if you aren’t balancing the amount of money you put into them against the amount of money you are making from them.
That’s why whenever The SEO Tech engages a new social media marketing campaign, we start with the data.
We’ll establish the key performance indicators that will determine your success. Are you trying to capture leads? Grow the following? Earn brand awareness?
Once your KPIs are established, we’ll set reasonable benchmarks to meet for them. Finally, we’ll put together an action plan that can be put in place immediately and measured along the way. As your campaign is underway, we’ll tweak it here and there with the new data we gather. The end result is that the longer you let us manage your social network, the better optimized it will be to deliver exactly what your audience needs. And that means better ROI.
Want to learn more about how we’ll build a data-driven marketing plan to grow your business with social media? Get in touch to speak with one of our experts today!