The cost for social media marketing is going to vary widely from one business to the next. Since every plan we create is customized to client needs, it might be helpful to understand the factors that go into pricing.
Number of Platforms. Naturally, the more social platforms that you are managing, the longer it will take. Thus, it’s going to cost you less to hire someone to manage just your Facebook page than if you are hiring out the management of 7 different channels.
Amount of Posting. Creating quality content on a regular basis isn’t quick or easy. The more frequently you need content posted to your accounts, the more the cost of service will be.
Quality of Service. A freelancer who is just starting out is likely going to be cheaper than hiring a well-established marketing agency. However, like everything in life, you get what you pay for. If you are serious about moving your KPIs and succeeding on the social scene, expect a higher price tag.
Data-Driven Social Marketing
With any marketing plan, you need data to be at the heart of every action you take. Otherwise, you are just shooting in the dark. You won’t know if your efforts are working if you aren’t balancing the amount of money you put into them against the amount of money you are making from them.
That’s why whenever The SEO Tech engages a new social media marketing campaign, we start with the data.