SEO 101: Our Essential E-Commerce SEO Checklist

SEO 101: Our Essential E-Commerce SEO Checklist

When it comes to running an e-commerce store, it’s essential to have a well-structured SEO plan. If you successfully optimise your online store you can increase traffic and attract more shoppers to increase your sales. To help you optimise your e-commerce store, we’ve compiled an e-commerce SEO checklist that gives you helpful tips on how to improve your online store’s SEO efforts.

1. Use a responsive, mobile-friendly design

With more traffic coming from mobile devices, you need to use a responsive, mobile-friendly design for your e-commerce store. It not only provides a better experience for your users but also helps your website to rank better in organic search results.

2. Have a fast loading speed

Another important part of our e-commerce SEO checklist is your site loading speed. Users will quickly leave your website if it takes too long to load, which will increase your bounce rate and also lead to users clicking away to potential competitors. Search engines also place more emphasis on sites that are fast to load, so make sure that your website is set up to load quickly.

3. Use Google Analytics

It’s important to understand where your e-commerce store’s traffic is coming from and how users are interacting with your website. Google Analytics can help you collect data and get important insights right away, and also help plan your improvements for site design, keyword usage, and more.

E-Commerce SEO Checklist

4. Submit your sitemap to Google and Bing

A sitemap is basically a structured outline to your website. Its purpose is to help search engines like Google and Bing understand the different content pages on your site and this, in turn, will help to get your website ranked well within these search engines.

5. Install an SSL certificate on your website

When you run an e-commerce store, users may enter sensitive information such as credit card details and payment information on your website. This is why it is essential that you have an SSL certificate installed for your website to add that extra layer of security. Having an SSL certificate is also an important ranking factor for Google’s algorithm.

6. Set up Google Search Console

Your Google Search Console will give you access to important tools to learn more about your website’s performance, and manage things like crawler access, URL preferences, and sitemaps. Set up your Google Search Console as soon as you’ve launched your website.

Things to Add to Your E-Commerce SEO Checklist

Along with these great items on our e-commerce SEO checklist, you should also create a buyer persona so that you get to know your buyer persona and dive a bit deeper into the demographics of your audience. Knowing this will help you to identify target keywords to attract these buyers.

Create a list of competitors so that you know your competition and can see what they are doing in terms of keywords, content, links, and rankings. This will also help you to create a detailed list of keywords and do in-depth keyword research for long-tail phrases to use.

Finally, optimise each content page for SEO and be sure to use best practices. Assign one primary keyword per page and two or more long-tail key phrases, along with LSI keywords – terms that are very closely related to your primary keyword. Make sure that you have enough content on each page, preferably up more than 300 words at a minimum, and optimise your URL structure.

With these helpful tips in mind, you can easily optimise your e-commerce store for SEO and improve your rankings, while attracting more qualified buyers to your website.

For more information on how you can improve your e-commerce SEO, contact us at [contact details].

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