Backlinks are still the #1 ranking factor in Google. But it’s not 1995 anymore. The spammy link building practices of the past will do more harm to your rankings than good. Let The SEO Tech build you links the right way with our premium link building service.
When a user enters a search on Google, the search engine uses a very complex algorithm to scour the internet and find the best possible websites to serve that user what they need. That’s why, for example, when you search for “New York plumbers”, you don’t get results for plumbers serving Chicago.
But what happens when there are dozens or hundreds of businesses competing to rank for “New York plumbers”? How does Google know which ones to rank higher?
That’s right: backlinks.
You see, if Google sees that one plumber has received press on major news sites and is featured in top industry websites, it deems them a more trustworthy business than others. So it will likely rank them higher. Backlinks, therefore, create authority and trust for your website.
There is no easy answer to this question. And anyone who tries to give you one either doesn’t know what they’re talking about or they are trying to scam you. Basically, you need to meet and beat your competitors in the quality and quantity of links. But sometimes, a single powerful link can move your rankings more than a thousand lower quality links.
That’s why it’s important for you to build your backlink campaigns with a trusted provider who knows what they’re doing.
There is no end to the number of businesses out there offering to build links for you. The age old advice stands for link building too: “If it looks too good to be true, it probably is.”
Run for the hills from anyone promising 10,000 links for $5 or guaranteeing overnight ranking. While backlinks are still the most important ranking factor, SEO just isn’t that easy. If it was, everyone would be on page one.
Planning a link building campaign isn’t easy. In fact, if you don’t know what you’re doing, you can damage your rankings a lot more than you boost them.
But it doesn’t have to be that way. Let us coach you through the process and find the best backlinking strategy to meet your specific goals. Reach out today to learn more.
