At the end of the day, it all comes down to the bottom line. If your keyword research is the map of your SEO campaign, you want to make sure that there is treasure where X marks the spot.
Our primary focus with keyword research is finding you the terms that will actually bring visitors to your website who are ready to spend. We dig deep to find you those phrases that express a strong buyer intent and demonstrate a profitable search volume.
In every industry, there are the super competitive keywords. These are the ones that are sure to be massively profitable if you can land high in the search results for them. The problem is that they tend to take a long time to rank for.
Then there are the low hanging fruit. The terms that are less competitive, but still profitable. We love low hanging fruit because they are much easier to rank for and help you see a return on your investment as soon as possible.
SEO is a long term strategy, and our keyword research philosophy takes that into account. While we scour the internet for low hanging fruit, we also help you discover those search terms that will payoff for you big time if you stick to your campaigns for the long haul.