Blog Lead Generation 101: How To Turn Your Blog Into A Lead Generation Machine

Blog Lead Generation 101: How To Turn Your Blog Into A Lead Generation Machine

When you have started getting a bit of traffic to your blog what you want to focus on then is blog lead generation and how to turn visitors into customers. A first-time visitor may not be prepared to make a purchase right then, so it is in your best interest to make sure they have a way to be reminded to come back again.

Email Subscriptions – The Most Common Blog Lead Generation Method

Email subscriptions are a mainstay of online marketing and lead generation. Regularly offering new, quality content is one of the best ways to keep readers coming back to your blog. It is important not to overwhelm people with multiple messages a day, so it is important to make a schedule of how often you want to post material and stick to it.

The easiest way to draw people in to sign up for an email subscription is to have a box that appears either at the top of the page or as a floating box that requires them to close it or fill it out to get back to the page they were after. Especially useful is if you can include an offer, such as “10% Off Your First Purchase” for giving your email address. Still, equally important is the ability to close it without filling it out and a clearly shown opt-out option. Confusing or misleading boxes can send visitors straight back to their search results.

An often over-looked aspect to email notifications is that if they contain a link back to your site always be sure the link takes them directly to either the new post, the latest product, or the new service that your email was referencing. Links that take readers to your homepage or a different section can easily cause them to abandon their visit quickly.

Calls To Action

Call To Action (CTA) is a term referring to anything in your posts that encourage your visitors to further engage with your site. Putting in links to similar content, an option to download more information (see EBooks and White Papers), or exclusive offers provided after clicking a button or link are all ways to keep them interacting. The longer they stay on your site, the more likely they are to make a purchase or engage your services. The caveat to this is having additional posts and pages to send them to, so you must make sure there is enough content to keep them engaged.

Try to place your CTA within the first 50% of your post if it is related to the topic as that will be more likely to capture the attention of casual readers who only skim the beginning and those who will read to the end. A scrolling box along the right side is also a good option as it keeps it visible but unobtrusive. CTAs are great for blog lead generation as they turn a passive reader who only came for one post into someone with an investment of time and effort. The more they see of your whole site, the repetition of your site’s name, and the more quality content they see will help cement the idea of return visits.

Blog Lead Generation

EBooks and White Papers

Providing downloadable content in the form of eBooks and white papers is an excellent way to keep your visitors engaged even while they are away from your site. Particularly if you offer a service or product that could benefit from a how-to-guide or need complicated instructions for use. If your posts centre around a particular topic or industry, creating an eBook with a collection of the most popular and useful posts along with exclusive content only available within can give your blog lead generation a boost by requiring an email to receive it. Even if your reader has avoided interacting with your other CTAs, a well-marketed eBook can get them past that hurdle.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is what allows your site to move to the head of the results page when someone uses a search engine. The more landing pages you have on your site, meaning more individual posts, the better. The pages should contain keywords relevant to the service, topic, or product your site is focused on which will help the search engine algorithms to match your posts with search inquiries. One of the main priorities of the algorithms is to determine what the searcher is actually looking for and then how well your site can answer their question.

A good rule of thumb for making easily indexed landing pages is to keep your posts to one topic. Include a fair amount of keyword placements but don’t use too many as search engine algorithms look for keyword “stuffing” and can mark your rating down as a result. Also, having multiple links to other pages either within your site or to other webpages will help the trust rating you will receive as a reputable site putting you further up the results page.

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